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March 25, 2014

Other new catch phrases used in Marketing of automobiles (cars and motorcycles)


      These entire list of catch phrases have been Research and submitted by Madhusudhan Kota a dear friend of mine Thanks a lot Kota for a lovely collection 

1.   TDI: Turbo Charged Diesel Injection used by Volkswagen. TDI allows for greater engine efficiency, and therefore greater power outputs (from a more complete combustion process compared to indirect injection), while also decreasing emissions and providing more torque.

2. CRDI: Common Rail Direct Injection used by BOSCH. CRDI helps to improve the power, performance and reduce harmful emissions from a diesel engine. Conventional Diesel Engines (non-CRDI engines) are sluggish, noisy and  poor in performance compared to a CRDI engine.

3.   AMT: Automatic Manual Transmission used by Magneti Marelli. AMT gives the driver peace of mind of clutch less shifts; something metropolitan dwellers are direly craving for, it is also as fuel efficient as a regular manual gearbox. And it's a cheap technology which doesn't increase the cost of your car too much. Maruti is using this technology and hoping that it will create a differentiator that will be hard to beat.

4.   MPFI: Multi Point Fuel Injection used by most car manufacturers. MPFI  offers operational benefits to the driver of a fuel-injected car including smoother and more dependable engine response during quick throttle transitions, easier and more dependable engine starting, better operation at extremely high or low ambient temperatures, smoother engine idle and running, increased maintenance intervals, and increased fuel efficiency.

5.   DTSI: Digital Twin Spark Ignition used by Bajaj Auto. In DTSI instead of one spark plug two plugs are used. Because of this fuel is burnt completely and delivers more power.

6.   DDIS: Direct Diesel Injection System used by FIAT. DDIS allows the fuel to burn more evenly and  thoroughly. For the driver, that can translate to better mileage and greater power to the wheels.

7.  VTT DICOR: Variable Turbine technology and Direct Injection common rail Engine used by TATA Safari. VVT DICOR improves fuel economy, performance and reduces emissions.

8.  CVT: continuously variable transmission Used in India by TVS group is a transmission that can change seamlessly through an infinite number of effective gear ratios between maximum and minimum values. CVT allows a small car to have acceptable fuel efficiency at low cost.


  1. This is really a nice and informative blog thanks for sharing this with us great work!!!

    Mr.S S Mishra

    Maakali Packers Movers and Transportation

  2. good sense of information.............
    it is worth reading.................