Sometimes, ads pop up at the wrong time. Axis Bank came out with a new campaign, Double Bhorosa, highlighting the point that Max Life has become Axis Max Life. The endorsers are Rohit Sharma and his ever-bubbly wife, Ritika.
The assumption is that they make a great team. The campaign wants to promote the concept of "double bhorosa," how Rohit and Ritika Would provide double bhorosa for their two children.
Creative and cute, but a doubt creeps into my mind about the timing!!! Both the so-called Bhorosa guys in the Indian team, Rohit and Virat are not doing well. In fact, Rohit is not even playing and the ad is doing rounds! Bad timing, Axis Max Life Insurance!!.
