International marketing

International marketing is always thought either as a bed of roses or as a demon that swallows everything in its wake. But one should look at International marketing only as a possible diversification strategy. Given below are some of the goofups made by Indian exporters in the past that led to huge losses.

1.      

1.  Indians have recently discovered the magic lure of floriculture. There is money to be made in the field of floriculture. One Indian exporter has exported a huge consignment of roses to Holland after lots of deliberation and planning. The entire lot was rejected by the importer. The reason, the Indian exporter had sent the roses in the open condition whereas in the Western markets a rose that is presented to some one else is always a bud and never an open rose.     
2. One famous Indian manufacturer has developed a ceiling fan that had cartoon characters printed on the fan wings. He was expecting huge orders from the western markets as there is a huge demand for decorative items for children bedrooms. The entire idea has to be shelved. The reasons, when the fan starts to rotate the cartoon figures get blurred and the kids can’t see them!
3. One Indian manufacturer had sent a consignment of some very sophisticated engineering tools to Holland. The entire consignment was rejected. The mystery was the carton was not even opened but the entire consignment was rejected. The reason was Holland is a agricultural economy and they did not want the entry of any fungus or virus that can damage their economy. The Indian exporter has made excrement tools but has the material was packed in cheap packing wood. The packing wood was infected with a deadly virus and the entire consignment was rejected. Unlike the domestic market in the international markets once the consignment is rejected it has to be brought back to India and the exporter has to incur additional costs to bring the material back. Talk of adding salt to the injury!