Before readers conclude that this is
about politics, let me clarify. It is about two comedians who are on the rise
in Telugu television. Saddam Hussein who became famous with Patas and who
is right now doing skits in Zee TV’s Adirindi and Hyper Aadi a famous actor
from the popular comedy show Jabardasth.
For all its warts and ugliness, there
is no denying the massive popularity of Jabardasth. People scorn, ridicule and
feign ignorance. Still, the TRP ratings and the views on Youtube.com prove that
indeed Zabardasth is the ultimate comedy show. The content? Let us leave it at that! We get the comedy we deserve, touché!
Show business, especially movies and
television are full of long struggles and uncertainty. The stars who made it
big after going through struggles, pain, agony, despair, rejections,
self-doubts, tribulations are scarred for life.
Externally they exhibit the signs of
success; fashionable clothes, flashy cars, dream houses, lavish lifestyles but
internally battle a demon that eats their vitals – insecurity.
Insecurity affects different people
differently. Some become completely withdrawn like Sobhan Babu, the yesteryear
Telugu hero who was a recluse once the day’s shoot got over, to party animals
like many other actors who party as if the world will end the same night!
But most artistes turn inward and
become narcissistic. They start believing that they are supreme and that they
can't do anything wrong. This false sense of “I am the greatest” and severe
belly gazing can lead to many complications. Sample what our famous Telugu comedians have done.
Brahmanandam, M.S.Narayana, Brahmaji, Gautham Raju, are all popular Telugu comedians who came
up the ladder of success, the hard way. But that did not prevent them from
launching their sons as heroes in a lavish manner. And Darwin’s theory kicked in – Survival of the fittest. Only the best of the species will survive,
in any field.
The star sons of the famous comedians could not rise up to the competition and have faded out ingloriously or still
struggling to find a toe hold in the slippery and elusive Telugu film industry.
Yes, many stars sons struggle on and on, for many years.
But they have the blessings of their
fathers, (famous heroes themselves), film producers, distributors, studio owners
flush with money. These influential people in the film industry can sustain
flop after flop and keep bombarding the audience with repeated films.
With repetitiveness and with
familiarity grown with repeated exposure, some of these average actors too
survive and are accepted in the film industry.
But the famous Telugu comedians are
not that lucky. They produce a film or two with their sons and then retire
licking their wounds and repenting in private. What strikes me as most puzzling
is their attitude. When they have come up the hard way, why is that they expect
that their children will have it smooth and easy?
I think it is the inherent weakness
of the system. Most comedians who came up the hard way are excellent actors and
are seasoned like good wine. They see average, mediocre and not very good
looking heroes who stammer, struggle and are unable to emote. Many a time, it
is the comedians who walk away with the applause and get the appreciation from
the filmgoers.
Check Youtube.com. The comedy actor’s
film clippings are more popular than those of the film heroes themselves.
And in many cases, the most popular heroes' film clips have the comedians acting
alongside. This popularity breeds overconfidence, an inflated ego and a feeling
that ‘I am invincible”. Allured by this sense of invincibility the comedians launch
their sons irrespective of their looks, acting skills or passion into the world of films and burn their hands and lose their hard-earned money and reputation.
Raghu Babu |
Rao Ramesh |
There are a couple of exceptions. Giri Babu’s son Raghu Babu and Rao Gopala Rao’s son Rao Ramesh have
succeeded. But the differences are glaring. Both of them are not film heroes,
and their fathers have not launched them. They came up the hard way and the
grind shows. The hard reality is, the road to the top is only through a
struggle.
Yes, the star sons might
have a smooth launch, but to sustain the same momentum the grind is unforgiving
and equally harsh. So what is needed is to live in the present, be humble and
reinvent to remain relevant. One actor who has failed to reinvent and stagnated is Ravi Teja. His antics and loud acting is not cutting any ice
with the millennials. They have moved on. This generation is a Vijay
Devarakonda generation, and Ravi Teja is blissfully living in the past.
Coming back to the topic, it is
reported that Saddam Hussein in an interview has said that his skits on
‘Adirindi’ are viral and that his skits have more views on the YouTube than the
skits of Hyper Aadi from Jabardasth. This became a hot topic and the gleeful private
YouTube channels have picked the skirmish and turned it into a full-blown
confrontation. Saddam vs Hyper Aadi.
Surprisingly both Saddam and Aadi
come from humble backgrounds. Both of them are hardworking and should have
brushed the matter aside as a minor irritant. But the usually staid and
withdrawn Aadi swallowed the bait and jumped into the battle.
In an interview, Aadi reacted angrily
to the statement that his skits are less popular than Saddam’s. Aadi contends
that Saddam's skits get only 4 to 5 million views whereas his skits garner views
of more than 10 million. He goes on to add that one of his skits has garnered a
viewership of 50 million, a whopping five crore views.
Narsimha Raju |
Vadi Velu |
This brushed ego is what leads to trouble. Similar egos that have wreaked havoc of many promising careers.
Comedian Srilakshmi’s father Amarnath was a good looking Telugu film hero. He
spoilt his career by commenting about the famous Telugu duo N.T. Rama Rao and
A. Nageshwara Rao who did not take kindly to his comments. And his downfall
started from that point. Star Comedian Vadi Velu (Tamil) also faced the same
fate due to his remarks about Rajanikanth. Another Telugu hero who suffered the
same fate was Narasimha Raju whose comments about the reining Telugu film
heroes effectively finished his fledgeling film career.
So what is the reality? Youtube.com
gives statistics on the views. Aadi’s claim that his skits are popular than
Saddam’s are valid. Aadi’s skits have been on YouTube for 4 to 5 years. In
contrast, Saddam Hussein’s skits from Adirindi are on YouTube only for a few
weeks. It is unfair to compare an apple with an orange. Let us compare oranges
with oranges. So a comparison has been made between Aadi’s skits and Saddam’s
skits over the same period. That is, the skits from the same duration have been
compared, and the analysis has been presented in the table below
Table 1
Saddam Hussein Vs Hyper Aadi (YouTube
Views for the last Nine weeks*)
Week
|
Saddam’s Episode telecast date
|
Total number of
views on youTube.com
|
week
|
Hyper Aadi’s
Episode telecast date
|
Total number of
views on youTube.com
|
1
|
19th January 2020
|
8.5 Million (1)
|
1
|
23rd January 2020
|
3.7
|
2
|
26th January 2020
|
4.5 Million
|
2
|
30th January 2020
|
5.2 (1)
|
3
|
2nd February 2020
|
6.2 Million
|
3
|
6th February 2020
|
7.0 (2)
|
4
|
9th February 2020
|
5.1 Million
|
4
|
13th February 2020
|
5.1 (Tie)
|
5
|
16th February 2020
|
5.0 Million (2)
|
5
|
20th February 2020
|
4.9
|
6
|
23rd February 2020
|
4.6 Million (3)
|
6
|
27th February 2020
|
3.5
|
7
|
1st March 2020
|
5.6 Million (4)
|
7
|
5th March 2020
|
2.2
|
8
|
8th March 2020
|
5.4 Million (5)
|
8
|
12th march 2020
|
3.6
|
9
|
15th March 2020
|
5.1 Million (6)
|
9
|
19th march 2020
|
3.0
|
Total Views
|
50 Million
|
Total Views
|
38.2 Million
|
||
Average views per episode
|
5.56 Million
|
Average views per episode
|
4.24 Million
|
(*Views as on 1100 hours of 26th March 2020. As Adirindi is telecast on
Sunday and Jabardasth on Thursday, the Jabardasth episode nearest
to Adirindi that is the next Thursday is taken into consideration. Yes, there
is a clear window of four days for viewers to watch the latest of Adirindi
before they watch the latest Jabardasth show. Still, as the shows are telecast
on different dates, this anomaly can’t be avoided).
Analysis: What Saddam Hussein is claiming is correct. He scores better than
Hyper Aadi in 6 out of 9 weeks. Aadi scores more than Saddam in only two weeks
that is week two and week 3. Week 4 is a tie between Saddam and Aadi with both sharing the honours at 5.1 million views each.
But after the tie in week four,
Saddam steadily pulls away with a lead of 1,00,000 views in week 5, increases
it to 2.5 million in week 6, 4.8 million in week 7, 4.4 million in week 8 and 6
million in week 9. The numbers don’t lie! On average, 1.32 million more people
watch Saddam Hussein’s skits.
The momentum is with Saddam Hussein
and like Psephogists (election predictors) say, the winner takes it all. In the
last week that is week nine, Saddam scores three times as many views as Aadi. Hyper Aadi,
the writing is on the wall. There is a worthy competitor, and he is slowly but
surely occupying your space. It is undeniable. Shape out or ship out!
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