Being simple is the toughest thing in the world. Very often a lot is spent and little is achieved. Always Cite the KISS principle. Keep it short and Simple.
Most Indian advertisements are worth the money that is spent on them. Case in point, please watch "sad Thai advertisements on Youtube.com. .They are shot with shoestring budgets but they are much better than our regular Indian movies mounted lavishly spending crores.
But our Indian advertisements and movies (most of them) lack a soul. I quote Mark Twain "it is not the size of the dog in the fight, it's the size of the fight in the dog".
Great work and great creativity. Uncluttered thinking at its best. Thanks are due to Y.Srinivas Rao for giving this information.
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