I have been watching food-based posts on YouTube with increasing perplexity. Most of the videos are not worth their time. They all lovingly linger silently, on the cooking process.
Most of the food makers work
stolidly as they have been doing it for many decades. The videos are shot
amateurishly and the anchors in most cases fall silent after the first minute
or so.
The food preparation is presented
as unhygienically as possible and the chefs simply keep throwing in
ingredients and we have no clue as what they are doing. Some goo is prepared
and given.
The more the ghee, butter or oil
the better. Every one agrees that the food is fantastic and the video gets
thousands of views. The worst offender of them all is The Food Ranger. After
seeing the episode about Hyderabad Biryani and the way it was shown being
prepared made me vow not to eat from shady hotels. All that The Food Ranger
does, is make appreciative noises and talk in toota poota Hindi.
And he has to mouth words like
fantastic, wow, authentic, the best in the world and his job is done. In the
modern world every man with a cell phone thinks he is David Attenborough in
disguise. Oh god save me from street food videos.
Comments:
Snigdha: Truly sir, I agree and
also the TV shows related to food are so irksome sir. They invite common people
to prepare different recipes which are so hard just to hear the process and the
ingredients and god knows how would they taste like. Some people do not sauté
the ingredients well and consume them half cooked and sometimes completely raw.
And I couldn’t agree more with the last paragraph sir.
Dr. M. Anil Ramesh.: Something
very interesting, Zomato gave insights of what Indians are eating and ordering
online - Must read for all marketers. Tuni is mentioned as the smallest
emerging city and mostly cashless.
Snigdha: good evening sir, Does
the red colour mean most of the deliveries are nonveg? a very interesting insight sir
Dr. M. Anil Ramesh.: Very nice
thought process Snigdha. I have not thought that way. May be it is the colour
of the curry that we are all fond of. Or red for danger. Your guess is as good
as mine.
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