At ICBM-SBE students are given two newspapers per day. "The Times of India and The Economic Times." Today they were excited to receive a third, the Paneer of India! Jokes apart, can you play around with the sacrosanct masthead?
This type of stunt was tried by TOI once, maybe 20-25 years ago for the first time. On that day the first page screamed,
"LET TIMES OF INDIA WAIT"
The body copy talked "breathlessly" about the impending launch of a new variant of chocolate (or something else; I don't clearly remember). The entire masthead was changed. It was the love of the lucre!!
The Puritans were furious with the wordplay involving the Sacrosanct Masthead. Arguments raged for weeks and months. But in the overstimulated modern era, anything is passé. Your opinions are welcome.
Yes... Unfortunately True... Modern Era is depleted of discerning Readership... The sensitiveness, taste for "good things" in Life is missing... We lost our appetite for an enriched literary bliss... We
ReplyDeleteare living an tasteless, odourless and colourless EXISTENCE...
There are very few Retreats, sanctuaries like your Blogs for turn back the clock to those days.
Thank you sir, for your lovely feedback.
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