I totally agree!! with the coming of Chat GPT and AI, everyone is appearing to be smart!! But it is the simple things that most forget. Some of the innovations are so simple that I kick myself and exclaim, "Why didn't I think about it".
Take for example those huge popcorn buckets that are handed out at fast food centers and Malls. Most are simply discarded but a marketer in the Australian Big Bash Cricket League has taken it to the next level. These buckets are being marketed as huge hats that can be worn and discarded once the day's play is done and dusted.
Think of the mileage a company can get by placing its promotional material on the cap!! IPL innovation this year!!! I claim the IP title for this particular innovation!!!
The second innovation too was very simple. In the Benson and Hedges Cricket Championship 1985 held in Australia the spectators were given blank free posters with the logo of Toyota printed. The spectators were asked to make innovative slogans about the match and the players. The catch - the slogan should incorporate Totota's logo. Incorporating the Toyota logo was very simple. The logo looks like the letter O. The spectators have to simply pen a catchy slogan that has the letter O. The best slogans were featured on live television and the best three were given prizes.
And whenever a slogan was shown on Live TV it was free publicity for Toyota corporation.
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