Ann Arbor based Domino’s Pizza recently made headlines when the company’s independent U.K. franchisor released a YouTube video of a drone delivering pizzas.
A one-minute video featuring the “DomiCopter” flying over fields, trees, and homes to deliver two pizzas has become hugely popular .
The story made national and international news, appearing on websites for CNNMoney, US News and World Report and several other media outlets. Despite the interest, the DomiCopter won't be put to regular use. The project was a one-time deal, according to Danny Bowles, spokesman for Domino’s Pizza Group in the U.K.
“At Domino’s we’re always looking to innovate and find new ways to deliver our pizza and a DomiCopter could fit the bill perfectly,” Simon Wallis, Domino’s Pizza UK/Ireland sales and marketing director, said in a statement. “We are the number one pizza delivery company and we are committed to staying in that position. We had a lot of fun putting the video together. It would be great to think that one day pizzas could fly!”
British creative digital agency T + Biscuits worked on the project. The company said it’s received many inquiries on when people may get pizzas delivered by drone.“You will have to just wait and see…. and then wait,” T + Biscuits.
Chris Brandon, spokesman for Domino’s U.S. business, said there are no plans to use drones here."We heard about the promotion, likely, at the same time you did -- and it does not involve our U.S. stores," he said in an email.