My often repeated idiom - Common senses is not very common. Kohinoor has
introduced a new set of Condoms and to build up excitement and awareness of its
new offerings, it gave them very saucy names, Meeta Pan, Kala Khatta, Juicy Strawberry
and Silky Chocolate.
On the face of it, my readers
might ask me, what’s the big deal? It is the worst deal. Kohinoor has every
right to name the product as it likes and it is up to the Customers to like the
products or not. But the product display in a medical shop raises the hackles!
As usual it was Madhusudan Kota
who brought it to my notice. Let us remember it is not at a place that is
secluded and away from the prying eyes of small children. But the display is
right at the POS and very much in the face.
The product names appear innocuous
but are very close to Meeta pan a toffee,
Kala Khatta is a brand of ice-cream
and worst of all Strawberry and silky chocolates
look like brands of chocolates. Product categories that belong to the
children and names that they are familiar with.
What happens if the children
demand these products from the parents? Imagine the embarrassment a mother
would face if her small son or daughter ask for them seeing the product display!
How does she explain the products to her inquisitive children?
Customers should not be put
through such embarrassing situations, Kohinoor. Use some other media and don’t let
your products embarrass people. In the modern world the possibility of a loyal
customer changing into a virtual vigilante is just a Facebook post or a photo share
away! You could become viral for all the wrong reasons!
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