Viral marketing: is a marketing technique that uses pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, like the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive flash games, advergames, ebooks, brandable software, images, or even text messages.
Permission marketing: Coined by “Seth Godwin” Permission marketing is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. Opt-in e-mail, where Internet users sign up in advance for information about certain product categories, is a good example of permission marketing.
Advocates of permission marketing argue that it is effective because the prospect is more receptive to a message that has been requested in advance and more cost-efficient because the prospect is already identified and targeted. In a world of information overload, automated telemarketing, and spam, most people welcome the idea of permission marketing.
Social media marketing: In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms. With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.
Social media marketing programs usually center on efforts to create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks. The message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself. Social media is opening doors for organizations to increase their brand awareness and facilitate conversations with the customer. Organizations can receive direct feedback from their customers and targeted markets.
Buzz marketing: Marketing buzz or simply buzz is a term used in word-of-mouth marketing. The interaction of consumers and users of a product or service serve to amplify the original marketing message.
Buzz as a form of hype among consumers, a positive association, excitement, or anticipation about a product or service. Positive "buzz" is often a goal of viral marketing, public relations, and of advertising on Web media. The term refers both to the execution of the marketing technique, and the resulting goodwill that is created. Examples of products with strong marketing buzz upon introduction were Harry Potter, the Volkswagen New Beetle, Pokémon, and the Blair Witch Project. In India Tata used Buzz marketing to create positive hype for its Indica cars first and then for the cheapest car in the world - the Nano.
In-game advertising: refers to the use of computer and video games as a medium to deliver advertising. In-game advertising is seen as a prime way to target the male in the 18-34 demographic, who are increasingly neglecting television in favor of computer and video games. However, some gamers see these moves as greedy and intrusive. In game advertising can be static (stationary like a hoarding or a backdrop) or dynamic (incorporated into the game itself).
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