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August 21, 2019

exciting new times for tracking TV viewership

For a long time, TV viewership details were a lot of hocus pocus. It was imagination and conjecture. However, technology and cutting the cord by the young netizens has led to some fascinating insights. Many of us are exasperated by the antics of satellite channels who want to charge for every channel separately.

Now we have an option. We can shift to online streaming platforms. Hotstar live streams EPL and PKL, Sony Liv, is streaming India tour of West Indies and Australia tour of England.

The most exciting part is when live sports get streamed on Hotstar a ticker that shows the number of people watching the telecast at the exact point of time.

When India played New Zealand in the cricket world cup, the ticker went crazy, 13.5 million watched the contest that is a whopping 1.3 crore Indians!

However, the finals did not even get a fraction of that viewership. India rules online streaming platforms.

Last Sunday the blue boys of world football Manchester United played the Wolves, and only 65,000 Indians watched the match!

Today when Tamil Thalivars are playing Jaipur Pink Panthers in the Professional Kabbadi League (PKL) a whopping 6.14 lakh people are watching! In India, kabbadi is the second most liked sports, at least in the online platforms. 

Moreover, these are only preliminary matches and imagine what will happen when the PKL season progresses. In future, PKL will challenge Indian cricket and IPL in the popularity charts.

Wish that Sony Liv also gives us ticker details of the number of viewers watching the telecast. Very exciting for marketing professional and marketing teachers and analysts. These are hard dynamic stats getting displayed right in front of our eyes. Wow, I love it.

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