It is IPL carnival time, and brilliant advertisements are being aired. It is now the turn of Google Pay UPI to come out with a 'Sab Tik/TeeK hai'. Online payments, especially UPI payments, have become the order of the day. Come to think of it, two of the best advertisements of this year's IPL have come from two UPI platforms: CRED and Google Pay.
We have always been worried about fraudulent payments using UPI. We use many UPI platforms but are still concerned. Is it safe? Google Pay is used by many, and Google's reliability is rubbed onto Google Pay UPI too. Unlike other UPI payments, Google Pay comes with double authentication: one linked with the QR code scan and another with the entry of the secret six-number password. Without the password, the transaction does not go through. There is no tick (It is not okay), or it is not Teek (Right).
India has grown comfortable with the usage of Hinglish (a mixture of Hindi and English). We see a lot of advertisements using a combination of Hindi and English, and in a way, it is quite remarkable how this lingo has become a part of us.
In the advertisement, Kajol Devgn, the film star is shown using Google Pay, and a skeptical bystander asks, 'Is it okay (Teek hai)?' The waiter who receives the payment says, 'Tik hai to Teek hai'. This, I thought, was brilliant wordplay. The waiter first puts out the tick mark with the thumb and the index finger (which becomes both a tick mark and a smiley face too). The tick mark comes in Google Pay once the payment is done. That is the mark that the Google Pay authentication has been completed successfully. The advertisement ends with 'Tik hai, Google Pay hai'.
This is Google Pay's way of countering CRED's argument about discounts. I would stay with my Google Pay UPI as I feel it is more secure, and Google Pay has never betrayed me. Tick hai tho Teek hai. 10/10 for a brilliant advertisement.
True 🤔but mein phone pay sey theek hu aur us mein bhi teek hai (✓)😅.
ReplyDeleteokay to every man, his own!
ReplyDeleteI really loved the concept that Google pay has come up with and the bi-linguial concept has made a huge impact and the choosing of right words is important and keep it short such so, that it would be easy to remember and tik hein toh teek hein is absolutely understandable by everyone. Especially illiterate who runs small scale business, if there's tick that means everything is alright and the payment is done. I do feel Google pay is more reliable and safe. Greater initiative from Google pay. Thankyou sir for the information. irrespective of any other online payment application we can rely on Google pay. The offers and the coupons it adds on value to the customers as well💯
ReplyDelete