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January 12, 2022

Cadbury Maid ad - Too Clever to do any Good!

Over the years Cadbury has been known for its heart-touching advertisements! There was a time when we used to wait with bated breath for the new Cadbury advertisement! 

Recently Cadbury's creativity has taken a beating and some of the latest advertisements are leaving, much to be desired. The worst of them was the "Do nothing advertisement" where a guy refuses to help an old lady in distress and we are supposed to feel happy and consume a Cadbury after seeing it! 

Now here is a Cadbury Dairy Milk advertisement that provokes a similar thought process. 

A bai (a household help) who is about to put dirty clothes into the washing machine starts berating her owner.

She says "I keep finding things in your clothes.  License, headphones, and other miscellaneous articles. And now this" 

She holds up a Cadbury Dairy milk chocolate, "What would have happened if I had washed your clothes without checking". 

The smug youngster, says with a smile "but, I left it deliberately and it is for you". The advertisement ends with the bai looking at the young man with tear-filled eyes. 

I had almost sleepwalked through the advertisement but was stopped dead in my tracks by my wife's comment, "What nonsense, this is pure tripe. Why can't the guy simply give the CDM directly to the bai? Why this roundabout way of giving her. Why give her as if by accident and that too pretend as if he has forgotten about it". 

I totally agree, the advertisement is too clever for its own sake. Let us keep our advertisements simple and pure. Simplicity always works!

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