I found this at Ameerpet Metro station. Sri Raghavendra Hotel is calling itself SRH. Clever branding, I don't know. It would be interesting to know Sunrisers Hyderabad's (SRH) view on this branding.
Come to think of it, did SRH register a copyright itself as a logo? Most Indian companies are very lax about copyrights. Bawarchi at RTC Crossroads gave Paradise Biryani a run for its money and never bothered about copyrighting its name.
As a result, we have Green Bawarchi, Red Bawarchi, and Bawarchis in all colours and hues. It causes confusion in the consumer's mind.
Chaithanya Bharathi Institute of Technology, Gandipet did not copyright its abbreviation (CBIT).
As a result, we have another CBIT (Chilkur Balaji Institute of Technology)
And another CBIT in Proddatur. This time there is no play on words, it is the Chaithanya Bharathi Institute of Technology. And Voila CBIT, Proddatur, recorded 100% admission through the convenor quota. The abbreviation CBIT has created confusion in the minds of the students.
Hyderabad Public School has opened a branch in Kadapa, and, called it "Hyderabad Public School, Kadapa", Does it create confusion in the minds of the consumer? You bet it does!!!
Stopping advertising to save money is like stopping the watch ⌚ to save time @ Henry Ford.
ReplyDeleteWell said l, Abdul Arquam.
ReplyDeleteImitating established brand names can create confusion. For instance, if someone receives a recommendation to visit a restaurant called Bawarchi, they may search for it on Google and find multiple results. This can leave them uncertain. If they decide to visit the nearby option listed on Google Maps, they might end up at a different place with subpar ambiance, food quality, and service. Such incidents can harm the reputation and fame of the original brand.
ReplyDeleteBecause Chaithanya Bharathi Institute of Technology in Gandipet didn't trademark "CBIT," Chilukuri Balaji Institute of Technology also used the same initials, leading to confusion for students researching online. This confusion can be particularly challenging for out-of-town students who can't visit the campuses. They might struggle to decide between the two colleges, especially since many institutes now have multiple branches. This decision can have a significant impact on their education and future career prospects.
It's true that money matters for business but yet the get recognised and captured in the minds of customers it's important to get copy rights of your business in every corner. Thankyou sir, I was aware of CBIT (gandipet) and chilkur Balaji but I wasn't aware of other CBIT as well.
ReplyDeleteThanks for the information sir .your blog gives new insights everytime sir .
Great job, sir 👏🏻 💫for addressing the importance of trademark protection in your blog. Your examples of brand confusion highlight the need for businesses and institutions to secure their logos and names. A valuable lesson for all🙇🏻♀️!"
ReplyDelete