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March 31, 2022

Brilliant TATA Punch Kaziranga series Ad campaign - Right on the Button





In contrast to what CRED did, the campaign of TATA is brilliant. 

TATA unveiled their new car "TATA Punch Kaziranga series" during IPL 2022.  

The campaign has a TATA Punch display in all the stadiums where the IPL matches are played. 

A hoarding shaped like a rhinoceros emerges from the car. 

Any batsman hitting the car or the hoarding featuring the rhinoceros directly and TATA would donate Rs 5,00,000/- to the Kaziranga National park. 

Why Kaziranga? It is the home of the famous Indian one-horned Rhinoceros.

Way to go TATA, brilliant thought process! 

Insipid CRED Charger Ad campaign - Copies Nirma Super Detergent Soap Cake advertisement

Don't know what CRED wants to achieve! They copy the iconic " Nirma Super Detergent Soap Cake advertisement" almost frame by frame. 

Old-timers like me will immediately remember the old ad and the new generation simply will not have any connection! 

Looks like an old ad recycled. Don't understand this - except maybe - imitation is the best form of flattery! 

N.B: Karisma Kapoor is no Deepika who was a clone of Lalithaji from the original Lalithaji Surf advertisement.  Kavitha Chaudhary who played Lalithaji was middle-class personalized! Karisma looks like a caricature!

Brilliant depiction of Brands that Left Russia - Amazing Creativity

 


Brilliant depiction of  Brands that Left Russia - Amazing Creativity 

Ramblings of a Restless Mind! - Social Media Manipulation

 



Ramblings of a Restless Mind! 

The biggest joke going around is, 'Social Media'. It is totally uncontrolled, un-monitored, and easily manipulated. 

Most of us pride ourselves on being smart, articulate, and freedom-minded. We think that we are practical and impartial. 

Sadly we are being manipulated and our thought processes are being shaped by an army of so-called social media experts. 

These paid mercenaries deliberately post and bombard all the social media vehicles with their own version of the story (popularly called spin in marketing, media, and in PR).

We all laugh our hearts out at Snow Tatha, snow Anna and Snow Akka trolls. Yes, Manchu Lakshmi was a target of trollers but the Troll Tsunami started after Manchu Vishnu won the MAA elections.

Are the trolls the handiwork of disgruntled another panel that had the blessings of an industry Pedda (big man)? Your guess is as good as mine. 

The sudden interest in the movie 'Kashmir Files' could also be the handiwork of a party trying to win favour with one section of society while demonizing the other. 

Till recently Chinna Jeeyar Swamy was the darling of the media. The minute he fell out of favour with the TRS, the trollers started their handiwork.

Suddenly social media is full of Chinna Jeeyar Swamy's utterances about Sammakka and Sarakka Jatara (taken from a two-year-old video). Promptly on cue, OU students start protests targeting Chinna Jeeyar Swamy. 

Don't believe in social media blindly. It is a medium after all and it can be manipulative. Maybe we need a Caveat: Take everything on social media with a pinch nay with a kilo of salt.

Sex sells and oh boy how! - Square Yards Campaign proves it!




Sex sells and oh boy how! Square Yards the house loaning firm had gone overboard with its below-the-belt campaign.


But it does not come as a surprise. 35 odd years ago the office automation company where I worked came out with a brochure titled "improve your Sec's life".


The company was quite innocent. They meant "improving the life of a secretary (sec) with its office Automation products. If anybody had any other ideas, they had a sick mind!".