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March 31, 2022

Insipid CRED Charger Ad campaign - Copies Nirma Super Detergent Soap Cake advertisement

Don't know what CRED wants to achieve! They copy the iconic " Nirma Super Detergent Soap Cake advertisement" almost frame by frame. 

Old-timers like me will immediately remember the old ad and the new generation simply will not have any connection! 

Looks like an old ad recycled. Don't understand this - except maybe - imitation is the best form of flattery! 

N.B: Karisma Kapoor is no Deepika who was a clone of Lalithaji from the original Lalithaji Surf advertisement.  Kavitha Chaudhary who played Lalithaji was middle-class personalized! Karisma looks like a caricature!

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