Sex sells and oh boy how! Square Yards the house loaning firm had gone overboard with its below-the-belt campaign.
But it does not come as a surprise. 35 odd years ago the office automation company where I worked came out with a brochure titled "improve your Sec's life".
The company was quite innocent. They meant "improving the life of a secretary (sec) with its office Automation products. If anybody had any other ideas, they had a sick mind!".