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March 31, 2022

Thumbs Down to Livspace ad campaign - Down with stereotypes and Stereotyping

A big thumbs down for Livspace. Their latest ad is pretty dumb, to say the least.

They have Anuskha and Virat Kohli as models and what do they do? Portray Virat Kohli as the bumbling Sardarji.

Come on Livspace. It is 2022 and it is time to stop reinforcing old Stereotypes. We don't do Sardarji jokes any longer, anywhere.

And let us not forget that one of our brilliant finance ministers and two-term Prime minister was a Sardar - Man Mohan Singh. And one of our most brilliant economists was another Sardar - Montek Singh Ahluwalia. Down with stereotypes and Stereotyping! 

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