Honda Motorcycle and Scooter India hopes to introduce a low cost bike, possibly the cheapest, in India currently being manufactured in China. It hopes to sell these 125 cc made in China bikes currently sold in some African markets at around Rs 30,000 (ex-showroom Delhi), almost Rs 4,000 lower than market leader Hero’s CD Dawn and about Rs 18,000 cheaper than the Super Splendor.
Tt remains to be seen how Chinese made bikes by Japanese company will be received by Indians. What a paradox – Japanese are taking the assistance of a Chinese company for an market ascendency in an Indian market. This is globalization for you.
As a customer I only hope that the customers get benefited from the slugfest. All said and done the latest developments in product design and research and development in two wheeler market are not reaching the Indian customers. It has been new wine in old bottle as far as new product launches have been concerned. Only cosmetic changes - like appearance and brand names have been attempted. Maestro looks like Activa. Whether it is Hero or Honda they need to remember one thing. Customer is the king. Give him the best and he will lavish you with love and he/she will become a fan and a patron for a life time.