Ashwini Sikka
"THE MAGIC
OF FROOTI"
Heard the song playing at the
background of frooti ad. with very catchy tune .............but most
importantly the lyrics too are sweet...... :)
These lyrics are not garbage .....tried
to find out and decipher. They are a mix of Japanese, Spanish, Swedish, Hindi,
Italian words.
Lyrics:
" Aamaletiya stavin crata pile pila
Aamaletiya merlucchiya pile pila
Inlorpotamanta tora tut tut tiya
Less so less in nina amichiya strala
Aamalitiya stavin crata pile pila
Aameletiya merlucchiya pile pila
Aamalitiya stavin crata pile pila
Aameletiya merlucchiya pile pila
Aamalitiya stavin crata pile pila
Aameletiya merlucchiya............"
Meaning : Beautiful and
lovely mango, to us highly starving people, you will act as pile of batteries
to recharge, Beautiful and lovely mango, you are partly wicked, you will act as
pile of batteries to recharge, We are salivating greatly agreed, from
unpleasant fighting people, we become happiest person in the world, As it is
getting over, like a little girl, it is emitting eternal love, Beautiful and
lovely mango, to us highly starving people, you will act as pile of batteries
to recharge – for the Beautiful and
lovely mango, you are partly wicked…
Glossary:
Aam: Hindi,
Mango
Letiya: Urban Lingo, Beautiful person, lovely heart
Stavin: Short for starving
Crata: French, might/strength
Pile: Spanish, batteries
Pila: Italian, Pile
Mer: An affix meaning “part”, used in chemistry
Lucchi: Hindi, wicked
Lor: Singapore Lingo, Agree
Pota: Uraban Lingo, Salivating
Manta: Spanish, Great Size
Tora: Japanese, Quarrel
Tut-tut: Urban Lingo, Disapproval
Tiya: Urban Lingo, Happiest person in the world.
Nina: Spanish, Little girl
Ami: Italian, Love
Chiya: Japanese, Eternal
Strala: Swedish, To radiate light
Chat
Dr. M. Anil Ramesh: Point well
taken Ashwini Sikka. Words are not garbage. Remember the KISS Principle. Till
you told me I never realized the meaning of those words. Delving on the other
side. Always enjoy the mango in its natural form. The best Banginapally or a
Rasam (types of mangoes) is 1000 times better than any Maaza or a Frooti. Maaza
or Frooti are a mishmash of all types of mangoes and more than a generous
potion of sugar. They are 90% sugar and very little mango. That is what they
are- dreams being marketed as life style.
Ashwani Sikka: Absolutely true! sir, Indeed Maaza/Frooti or any other
artificial drinks rich in HFCS (high fructose corn syrup) bears no comparison
with natural fruit juices, such drinks are the main cause for Obesity n type II
diabetes. Deceptive T.V commercials use NLP (Neuro Linguistic Programming) and
other techniques to design their ad. that plays with mind (both consciously and
subconsciously) thereby inducing the respective targets to buy their stuff,
good or bad who cares! that what Marketing is these days..... As well as the
above advertisement is concerned, I find the ad.'s storyline quite simple{the
energy drink made of real mangoes, targeting both children and grown-ups that
tempts them to quench their thirst and charge their batteries up after an
exhausting football practice session etc., that is what the Jingle says}
irrespective of the Jingle. The storyline mingles with the Jingle when one
knows the meaning :) Still don't know why the hell
they used the multilingual Jingle.
Dr. M. Anil Ramesh: you
write well. Either write on your own or write and mail me. I will publish it
from my blog but would give you credit, just like any newspaper.
The point is only Shah
Rukh is drinking and not any of the kids. It would have been better if the kids
were shown drinking or if Shah Rukh allowed the kids to drink it from his
bottle. Sampling you know!
Ashwini Sikka: Shah Rukh khan shown
drinking not the kids is just because to give way to temptation... Sir that is
where NLP play its part. The message decoded using NLP arises an unsatisfied
desire (here to drink Frooti) in the subconscious mind which induces the subject(s)
to buy "Frooti", that is the secret behind the "The Magic of
Frooti"
Dr. M. Anil Ramesh:
Accepted Ashwini Sikka. Know the concept of NLP but check out any great
campaign. They all show the users sampling and enjoying the products. The idea
is to make them try it out. In the advertisement itself.
Sikka you should do MA
Psychology. Great insightful thoughts. On second thoughts a PhD in consumer
Psychology would be even better. Try out Kellogg’s or Princeton. All the best.
Ashwini Sikka: Thanks you! Mentor.
Nice one write one more
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