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April 18, 2013

Innovative Tablet advertisements - Pepsi MAX and Bradesco's fake car advertisement

Tablets are becoming popular and many advertisers are creating campaigns exclusively for this media. A pick of the best Tablet advertisements.
Pepsi MAX made one of the most interactive iPad ads ever.

When Pepsi MAX decided to make an iPad ad (with TBWA/Chiat/Day and OMD), it decided to maximize every single iPad functionality. "There doesn't even have to be a reason for it!" the soda company boasted.

With a touch of the banner, consumers were launched into a completely interactive experience.

It started with a humorous video that introduced Pepsi MAX (with sweeping shots of the bottle). Consumers were then launched into a world of random activities.

Users could swipe the screen to play Spin the Bottle; shake the tablet to make the bottle explode; zoom-in to be transported to a unique "cola universe" with pugs, Snoop Lion, and "pegacorns." If the reader zoomed deep enough he went back in time to witness the big bang. Users who put their palm on the iPad got a personalized fortune.

Bradesco's fake car advertisement

While many car companies have made compelling tablet advertisements, one of the best campaigns was actually a fake car advertisement.


Bradesco, a car insurance provider, put ads in iPad magazine apps that looked like a traditional spread for a luxury car brand. The catch came when people swiped their finger across the screen to turn the page, causing the car to crash. The tagline for the Cannes Lion-winning spot. "Unexpected events happen without warning. Make a Bradesco car insurance plan."

The ad was created by Allmap BBDO, Sao Paulo.


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