This curveball was thrown at me by my degree classmate, Rajiv Nagpal. He asked me "Advertisement with Food 🥘. What is it called ?"
I am throwing this at you? "What is it called?" Thanks, Rajiv for the curveball, query!
Of course, I answered him and we had a fun discussion!
Come on my Marketing Mavericks. Put on your thinking hats!
HERE IS THE ANSWER:
Good morning here is the answer to the query posted yesterday.
Many have participated enthusiastically and given answers and explanations.
I really appreciate their efforts. Goes to prove that "Whatsapp can be used for constructive purposes too". 😂😀
This is called Ambient Advertising. The product that we use/procure becomes the base to advertise another product.
For example, Nirma says its washing powder works better with a videocon washing machine and wise versa. It can also be called Complementary advertising.
Wish my students were as inquisitive as you are!
Pavani Penugonda: Direct Home marketing method-Eg Topprz
Anil Ramesh: No Pavani keep trying. I must have taught you in the marketing subject.
Pavani Penugonda: Anil Ramesh Will wait to hear the answer. I’m curious now
Anil Ramesh: All in good time. Sabar ka pal meetha hota hai!
Pavani Penugonda: Cross-selling advertising was something that came in my mind … since this is not their own service… I ruled it out
Anil Ramesh: Good one, keep trying Pavani Penugonda
Hareesh Rebelli: Flyers...
Rashmi D Rao: This may be a part of Display Advertising in combination with Guerilla Marketing that's mostly known as Food Advertising in the Food Industry. Done for attention-grabbing and some unconventional type of marketing. These days another marketing concept i.e. experimental marketing is also a trend.
Amber Jaiswal: Although it has been a long 13 years .. with far more development in marketing types and strategies, the one I recall close matching with “ this” is Affiliate Marketing To our Marketing guru for the confirmation and /or correct answer
Anil Ramesh: I have given my answer Amber Jaiswal. Check in the original post.
Karimulla Shaik: Sir, Thank you for enlightening us