Usually, companies try ambush marketing or Gureilla marketing on competitors or competing brands. But this is unusual! Cadbury is snipping at its OWN brand. Cadbury 5 star takes on Cadbury Silk.
Cadbury Silk says "how far will you go for love" on valentine's day and Cadbury 5 star is saying "do nothing". Creativity running wild. May be target audience are different. But if they are same, what are you trying to convey Cadbury?
Patrick Anthony: Cannibalism
Vijay Kumar Singh: Mom cooks noodles, as well as cereals, also considering the mood of the child but she doesn't want her child to cry for food. 😜
Vikram Aditya: It's being in a Relationship vs. Being Single. Targeting people's emotions and pushing the product line defining their relationship status.
This may decrease the sales of 5 Star, cannibalism will happen if customers take this ad seriously and will not buy 5star because of obvious valentine's day reasons.