Total Pageviews

May 17, 2022

Split Pricing and Price Anchoring Concepts!


Split pricing:  Lower price always attracts consumers. One can make a Rs 6000 item appears cheaper when priced at Rs1500 per month. The Rs 1500 tag looks cheaper than the Rs 6000 price.

Price anchoring: If we want to sell a watch having a price of Rs 2000, place it right next to a Rs 5000 watch. A common mind has the habit of comparing things and the product with less price has more chance to be sold.

No comments:

Post a Comment