Great idea Cadbury! Personalizing the advertisement is the need of the day in the era where everything is personalized.
These personalized advertisements can be used on websites, local media, cable networks and in social media like Facebook, Whatsapp, LinkedIn, YouTube, Instagram. It is a wonderful innovation, marrying personalization with Technology.
According to Hans India:
Cadbury is allowing customers to create an ad for their local stores for free with Bollywood star Shah Rukh Khan on it. The ad, which is in the form of a video, stars the actor, who promotes the local store (it could be Kirana, footwear, and electronics) by directly naming the store. The ad is part of the company's "NotJustACadburyAd" campaign that aims to promote local stores. Through a series of videos on its social media channels, Cadbury explains that the company wants to help local stores in India that were heavily impacted during the COVID-19 pandemic.